Описание iQ media
With unprecedented data and research functionality, iQ media equips every marketer, public relations, advertising and broadcast media professional with better data and deeper analysis for smarter media intelligence that goes beyond simple media monitoring. We overlay each of your most important KPIs in one simple visualization, and sync that data directly with the exact moments your brand is seen or heard on every screen. The software is designed to better measure share of voice and ROI of media investments. iQ media software is able to effectively analyze brand sponsorship in a way no other vendor has been able to do before.
The software is both intuitive and easy-to-use. Our customers can see a longitudinal pattern spanning back as far as 2010. They have constant access to their own data, which is retrievable within seconds.
We capture, index and make searchable over 15 hours of live television content every minute—whether speech, video or brand images—in real-time from over 1,000 cable networks and broadcast television stations across 210 U.S. DMAs, Canada, the U.K., Europe and Latin America.
The transformed video content and associated data is integrated with Twitter, audience data, website activity and first-party data such as sales, to provide brands and programmers with a holistic view of audience engagement.
