Описание Profit Analytics
MarketicsTM is a tactical planning tool designed to flexibly model customer needs and anticipate demand response to marketing initiatives. Convert understanding of your customers, suppliers and market conditions into enhanced margin opportunities. Design marketing campaigns to make most out of your budgets with optimization tools like well targeted SPIFFs, volume discounts, return policies, coupons, product bundles, service bundles, product placement, online advertising, traditional media spend allocation, and direct mail.